I. Pradhan Mantri Bhartiya Janaushadhi Pariyojana– GENESIS The branded (Generic) medicines are sold at significantly higher prices than their un-branded generic equivalents, though are identical in the therapeutic value. Given the widespread poverty across the country, making available reasonably priced quality generic medicines in the market would benefit everyone. With this objective, the Pharma Advisory Forum in its meeting held on 23rd April, 2008, decided to launch the Jan Aushadhi Campaign - starting with the sale of generic medicines through dedicated sales outlets called Pradhan Mantri Bhartiya Janaushadhi Kendra in various districts of the country. It is proposed that at least one PMBJK will be opened in each of the 630 districts of the country to be extended to sub-divisional levels as well as major towns and village centers. II. BPPI-Bureau of Pharma PSUs of India BPPI, the implementation agency for Pradhan Mantri Bhartiya Janaushadhi Kendra was established in December, 2008 under the Department of Pharmaceuticals, Government of India, with the support of all the CPSUs and has been registered as an independent society under the Societies Registration Act, 1860 as a separate independent legal entity in April, 2010. BPPI follows the provisions of GFR, 2005 as amended from time to time, the CVC guidelines, and instructions from the Department of Pharmaceuticals. The defined roles of BPPI are as follows: Make quality generic medicines available at affordable prices for all Marketing of generic drugs through the Pradhan Mantri Bhartiya Janaushadhi Kendra (PMBJK) Procurement of medicines from Central pharma PSUs and Private Sectors Monitoring proper running of PMBJK